Your privacy matters to lv888. We are committed to handling your personal data responsibly, transparently, and in compliance with applicable data protection law. Please read this Policy carefully. By creating a Player Account or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy.
1Who We Are
lv888 is an online gaming and sports betting platform accessible at lv888.bio. For the purposes of this Privacy Policy, lv888 acts as the data controller in respect of personal data provided by Players and collected during their use of the Platform.
References to "lv888", "we", "us", or "our" throughout this Policy refer to the operator of the lv888.bio platform and its affiliated entities responsible for data processing activities described herein.
If you have any questions about how lv888 handles your personal data, please contact our Data Privacy team at: [email protected]
2Personal Data We Collect
lv888 collects the following categories of personal data from Players, either directly or through automated technical means:
- Identity Data: Full name, date of birth, gender, nationality, and copies of government-issued identification documents (such as national identity card or passport) collected during Know Your Customer (KYC) verification.
- Contact Data: Email address, registered mobile phone number, and residential address (including postcode and state within Malaysia).
- Account Data: Username, encrypted password, account registration date, account status, and communication preferences.
- Financial Data: Payment method details (where applicable, masked), transaction history, deposit and withdrawal records, wallet balance history, and bank account or e-wallet identifiers in anonymised or tokenised form.
- Gaming Activity Data: Bets placed, games played, bet amounts, win/loss records, session durations, game preferences, and responsible gaming tool usage.
- Technical Data: IP address, device type and model, operating system, browser type and version, screen resolution, time zone, geolocation data (at city/region level), and session logs.
- Usage Data: Pages visited within the Platform, navigation paths, feature interactions, click-through data, and search queries within the Platform.
- Communications Data: Records of correspondence with lv888 customer support, including live chat transcripts, email threads, and support ticket histories.
3How We Collect Your Data
lv888 collects personal data through the following channels:
- Direct interactions: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, filling in platform forms, or contacting customer support.
- Automated technologies: As you navigate the Platform, we automatically collect Technical Data and Usage Data through cookies, server logs, web beacons, pixel tags, and similar tracking technologies. See Section 9 for details.
- Third-party sources: We may receive data about you from identity verification service providers, payment processors, fraud prevention agencies, and our game content providers in connection with the services they supply to lv888 or directly to you.
- Publicly available sources: In certain circumstances related to fraud prevention or regulatory compliance, we may consult publicly available records to verify information you have provided.
4How We Use Your Personal Data
lv888 uses the personal data we collect for the following purposes:
- Account management: To register and maintain your Player Account, verify your identity and age (21+ requirement), process your login, and manage account settings and preferences.
- Service delivery: To provide access to games, process bets and gaming transactions, settle winnings, and deliver the full range of lv888 Platform services.
- Payments: To process deposits and withdrawals via Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and other supported Malaysian payment methods; to detect and prevent payment fraud.
- Legal compliance: To comply with anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements, age verification obligations, and any other legal or regulatory requirements applicable to lv888's operations.
- Responsible gaming: To monitor for indicators of problem gambling, enforce deposit limits and self-exclusion restrictions, and proactively engage Players who may be showing signs of gambling-related harm.
- Customer support: To respond to enquiries, resolve complaints, and maintain records of customer interactions for quality assurance and dispute resolution.
- Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, account takeovers, abuse of promotions, and other prohibited conduct described in the lv888 Terms and Conditions.
- Marketing communications: To send promotional offers, bonus notifications, and product updates to Players who have consented to receive marketing communications. You may opt out at any time.
- Platform improvement: To analyse usage patterns, conduct A/B testing, and improve the design, content, and functionality of the lv888 Platform for Malaysian players.
lv888 does not sell your personal data to third parties for their own marketing purposes. We do not rent, trade, or otherwise commercially exploit your personal data outside the purposes described in this Policy.
5Legal Basis for Processing
lv888 processes personal data on the following legal bases:
- Performance of a contract: Processing necessary to provide the gaming services you have requested and to fulfil lv888's obligations under the Player Account agreement, including processing deposits, settling bets, and managing withdrawals.
- Legal obligation: Processing required to comply with applicable law, including AML regulations, KYC obligations, age verification requirements, and responses to lawful authority requests.
- Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, customer support quality assurance, and statistical analysis to improve the Platform — where those interests are not overridden by your privacy rights.
- Consent: Processing for marketing communications and optional analytical cookies, where we have obtained your prior consent. You may withdraw consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.
6Data Sharing and Disclosure
lv888 may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:
- Game content providers: Third-party game studios and live casino operators (such as Evolution Gaming, Pragmatic Play) receive session data necessary to deliver game services. These providers act as data processors under contract with lv888.
- Payment processors: Payment service providers including e-wallet operators and banking partners receive the minimum data necessary to process financial transactions.
- Identity verification services: KYC and AML compliance providers receive identity documents and personal data for verification purposes, under strict data processing agreements.
- Fraud prevention agencies: We share data with fraud prevention and risk management services to protect lv888 and its Players from financial crime.
- Regulatory and law enforcement authorities: lv888 will disclose personal data to competent authorities where required or permitted by law, including in response to court orders, regulatory inquiries, or law enforcement requests.
- Corporate transactions: In the event of a merger, acquisition, or sale of substantially all assets, Player data may be transferred to the acquiring entity subject to equivalent data protection commitments.
All third parties with whom lv888 shares personal data are contractually required to process it only in accordance with lv888's instructions and applicable data protection law.
7International Data Transfers
As a platform operating internationally, lv888 may process or store your personal data in jurisdictions outside Malaysia. Where personal data is transferred to a jurisdiction that does not provide an equivalent level of data protection, lv888 implements appropriate safeguards including standard contractual clauses, binding corporate rules, or other legally recognised transfer mechanisms.
By using the lv888 Platform, you acknowledge that your personal data may be transferred to, stored, and processed in countries outside Malaysia in accordance with this Policy.
8Data Retention
lv888 retains personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal obligations, resolution of disputes, and enforcement of our agreements. Specific retention periods include:
- Account and KYC data: Retained for a minimum of five (5) years following account closure, in accordance with AML and regulatory record-keeping requirements.
- Transaction and financial data: Retained for a minimum of seven (7) years to comply with financial record-keeping obligations.
- Support communications: Retained for three (3) years following resolution of the relevant support interaction.
- Marketing data: Retained until you withdraw consent or opt out of marketing communications, after which it is suppressed from marketing use but may be retained for opt-out record-keeping.
- Technical and usage logs: Typically retained for up to twelve (12) months for security and fraud monitoring purposes.
Upon expiry of applicable retention periods, personal data is securely deleted or anonymised such that it can no longer be associated with any individual.
9Cookies and Tracking Technologies
lv888 uses cookies and similar tracking technologies on the Platform for the following purposes:
- Strictly necessary cookies: Essential for the Platform to function correctly, including login session management, security tokens, and load balancing. These cookies cannot be disabled without materially impairing Platform functionality.
- Performance cookies: Collect aggregated, anonymised data about how Players use the Platform to help lv888 identify areas for improvement.
- Functional cookies: Remember your preferences, language settings, and customisations to provide a more personalised experience on the lv888 Platform.
- Analytical cookies: Used with your consent to analyse traffic patterns, user journeys, and feature engagement for Platform development purposes.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect Platform functionality. Strictly necessary cookies are exempt from consent requirements.
10Your Privacy Rights
Subject to applicable law, you have the following rights in relation to your personal data held by lv888:
- Right of access: You may request a copy of the personal data lv888 holds about you, together with information about how it is processed.
- Right to rectification: You may request correction of inaccurate or incomplete personal data. You can update most account data directly within your lv888 account settings.
- Right to erasure: You may request deletion of your personal data in certain circumstances, subject to lv888's legal retention obligations.
- Right to restriction: You may request that lv888 restrict the processing of your data in certain circumstances while a dispute or verification is pending.
- Right to data portability: Where processing is based on consent or contract and is carried out by automated means, you may request your personal data in a structured, machine-readable format.
- Right to object: You may object to processing based on legitimate interests, including direct marketing. Objection to direct marketing will be honoured immediately.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of these rights, contact the lv888 Data Privacy team at [email protected]. We will respond within 30 days. Identity verification may be required before processing your request.
11Children's Privacy
The lv888 Platform is strictly intended for individuals aged 21 years and above. lv888 does not knowingly collect personal data from individuals under 21. Age verification is conducted at account registration and may be repeated at any time.
If lv888 becomes aware that personal data has been collected from a person under 21 without appropriate consent, we will take immediate steps to delete that data and close the associated account. If you believe that lv888 may hold data relating to an underage individual, please contact us immediately at [email protected].
12Security Measures
lv888 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
- Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and the lv888 Platform.
- Encryption of sensitive data at rest, including payment credentials and identity documents.
- Role-based access controls ensuring that lv888 staff can only access personal data necessary for their specific job functions.
- Regular security assessments, penetration testing, and vulnerability management processes.
- Multi-factor authentication requirements for administrative access to systems holding personal data.
- Incident response procedures enabling lv888 to detect, contain, and notify affected Players and authorities of personal data breaches within regulatory timeframes.
While lv888 takes all reasonable precautions, no security system is impenetrable. Players are responsible for maintaining the confidentiality of their own account credentials.
13Changes to This Privacy Policy
lv888 may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or Platform functionality. Where changes are material, lv888 will provide advance notice via the email address registered to your account and/or through a prominent notice on the Platform.
The "Last updated" date at the top of this Policy indicates when the most recent revision was made. Continued use of the lv888 Platform following the effective date of any revised Policy constitutes your acceptance of the changes.
The current version of this Policy is always accessible at lv888.bio/privacy-policy.
14Contact and Complaints
For any privacy-related queries, requests to exercise your data rights, or concerns about how lv888 handles your personal data, please contact:
- Data Privacy Team — lv888: [email protected]
- Live Support: Available 24/7 via the in-platform live chat after login
- Response timeframe: lv888 acknowledges privacy enquiries within 72 hours and resolves them within 30 days
If you are not satisfied with lv888's response to your privacy concern, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.